Understand exactly how boaters discover and book slips at your marina by connecting your website analytics to your marina management data
What You Can Do with Google Analytics + MarinaPlan
- Booking Funnel Tracking: See which pages and traffic sources lead to completed slip reservations and subscription sign-ups.
- Traffic Analysis: Understand whether boaters are finding your marina via search, social, or direct links — and optimize accordingly.
- Goal Tracking: Set up conversion goals for reservation completions, demo requests, and boater portal registrations.
- Seasonal Insights: Identify traffic peaks and booking surges by month to time your marketing campaigns effectively.
- Custom Dashboards: Build marina-specific analytics dashboards combining website performance with occupancy and revenue data.
How It Works
- Add Your Tracking ID. Paste your Google Analytics 4 measurement ID into the MarinaPlan site settings panel.
- Enable Event Tracking. MarinaPlan automatically fires analytics events for key actions — reservation started, booking completed, contact form submitted.
- Build Your Reports. Use Google Analytics to build custom reports and funnels reflecting your marina's customer journey.
- Optimise Your Marketing. Use traffic and conversion data to invest your marketing budget where it delivers the most bookings.
Pricing
- Included in all MarinaPlan plans
- Free 14-day trial with no credit card required
- Google Analytics 4 is free — no additional cost
- Available immediately after enabling from your MarinaPlan dashboard
Google Analytics + MarinaPlan gives marina operators the visibility to grow their business with confidence — knowing exactly which channels drive reservations and where boaters drop off. Stop guessing and start optimising. It's data-driven marina marketing made simple, built right into your management platform.
